Get Your Content on Google Suggestions (Discover)

Did you know that in addition to Google's search appearance policies, there are additional policies for appearing on Google's Suggestions feature?

Generally, if you follow these extra policies, your website is likely to show up on Google's Suggestions. 

But if your site is already appearing there and you break one or more of these additional policies, your site might face a manual penalty or an invisible Google penalty, making it no longer eligible to appear on this feature.

In this article, I will try to simplify the policies for appearing on Google's Suggestions so you can understand them easily from the first read.

Explanation of Policies for Appearing on Google's Suggestions

Here are the additional policies specific to Google's Suggestions:

• Advertising and Promotional Content Policy
• Misleading Content Policy
• Transparency Policy

Advertising and Promotional Content Policy

Google has a simple rule regarding ads and promotional content: the amount of ads should be less than the main content of the page. 

For example, if the main content of the page is 10 lines, the ad content should be less than 10 lines.

Ads should not obscure the main content or give a false impression of being independent or editorial content.

If there is sponsorship from someone or an organization, it must be clearly disclosed.

Misleading Content Policy

Google does not allow content that misleads people into interacting with it by implying it provides details that are not actually present in the main content.

Transparency Policy

Providing transparency information is perhaps the most important part of the policies for appearing on Google's Suggestions. 

Google requires the following on your page to increase the chance of appearing on this feature:

• Display the publication date and the date of the last modification of the page.
• Highlight the names of the authors and writers or provide a brief about them on the page.
• Provide information about the website (like an "About Us" page) and details about who is responsible for the site and the content.
• Include information about the authors and writers (like an "About the Author" page).
• Provide information about the company or network sponsoring the content.
• Include contact information (like a "Contact Us" page).

Additional Policies

To increase your chances of appearing on Google Discover (Suggestions), in addition to the above policies, follow the best practices for appearing on Discover as well as Google's general content policies for search and the following search feature-related policies:

• Do not publish dangerous content.
• Avoid deceptive practices.
• Do not use content that includes harassment.
• Avoid content that promotes hate.
• Do not use manipulated media (audio, images, or videos).
• Ensure accurate use of medical content.
• Avoid explicit sexual content.
• Avoid terrorist content.
• Do not use violent or bloody content.
• Avoid obscene language and profanity.

Conclusion

Focusing on reading all relevant Google policies is very beneficial and helps provide your website with the opportunity to take advantage of the appearance features that Google offers, including other display platforms it has.