"Content value" involves providing useful and inspiring information to readers or viewers.
This helps attract the target audience, build long-term relationships with them, and improve a website's ranking on search engine results.
This article aims to benefit content creators by helping them understand the meaning of content value and page value. It includes examples and numerous practices that can increase a page's value, believing that understanding the concept of value in content creation saves time and effort by focusing on what’s necessary without getting distracted by things that may not add any real value to the page.
What does "page value" mean?
Value can be defined as the benefit a person gets from reading a page. It can also refer to how useful the content is to the reader, its quality, attractiveness, originality, and impact.
In other words, web pages are created for various purposes, which should ideally be beneficial. The purpose of a page is the reason or reasons behind its creation. The quality and value of a page are assessed by understanding why it was created and how well it achieves its intended purpose.
If a page effectively fulfills its useful purpose, it means it has high value. If it fails to achieve its purpose well, it has low value. If it doesn't come close to fulfilling its purpose, it has no value.
Thus, we can say that the value of a page can be determined by its success in achieving its beneficial purpose.
For example, if a page is supposed to include a complete training course but only provides an introduction, this indicates the page has low value because it didn't meet its purpose of providing a complete course. Similarly, a page meant to be entertaining that fails to be amusing at all is considered valueless.
Here are some examples of what might be considered non-valuable content.
How do I know if a page has value?
Both readers and search engines can determine the purpose of a page and get an idea of its value through two main elements:
- Page title: This should catch the reader’s attention to the main topic of the page.
- Page description: This helps the reader get a better idea of what the page content is about.
If a page meets what it promises in its title and description, it is considered high value for both people and search engines.
Generally, we talk about pages with a useful purpose and don’t consider those created for fraudulent purposes as valuable.
Example of value
Let's say we have a web page with the following title and description:
- Title: Learn to Write Numbers from 1 to 10
- Description: On this page, you will find information, examples, and models on how to write numbers from 1 to 10 in order from smallest to largest.
But when reading the content, we find it only includes information on how to write numbers from 1 to 8, without mentioning 9 and 10.
Automatically, this page is considered low value. Why?
Because it does not meet its intended purpose and lacks the complete information promised in the title and description.
In this specific example, the page's value can be increased by either adjusting the title and description to only mention numbers from 1 to 8 or by adding information about numbers 9 and 10 to the content.
A page can also be considered low value even if it includes all numbers from 1 to 10 but lists them out of order or randomly (e.g., 1, 3, 5, 2, 4, 6...).
Why is it low value in this case?
Because it promised in the description that the numbers would be in order from smallest to largest.
In this case, the page’s value can be increased by organizing the numbers from 1 to 10 in order or removing the reference to their order from the description.
Is the concept of value starting to become clear?
If yes, it means the page you are reading has value. If not, remember you haven't finished reading it yet :-)
Everything you’ve read above is my attempt to explain the concept of value. Now, let's move on to how to add more value to your existing pages.
Create valuable pages
For a page to be valuable to people and search engines, it must first be created for a beneficial and noble purpose.
This could involve sharing information on a topic, like news and information pages, sharing personal experiences like blogs, sharing photos and videos, showcasing personal talents, expressing opinions, entertaining, providing products, allowing people to post questions for others to answer, sharing files, downloading programs, or any purpose that might be useful to people.
For a page to be valuable, it must also be transparent, meaning its title and description should match the content and not be misleading.
A page must also contain high-quality content to be valuable.
To be valuable to search engines, a page must adhere to search engine policies on content creation, such as Google’s policies on unwanted content.
Add more value to your current pages
The pages we discuss here are assumed to have been created for a beneficial purpose and already hold value.
We will try to add more value to them with simple practices that can increase a page's value.
Improve the title and description
Make sure the page title and description match the content as closely as possible.
The more accurately the title and description reflect the content, the better the page achieves its purpose, and the higher its value.
Improve the content size
The best content size for a page is one that is sufficient to fulfill the page's purpose based on its title and description.
Remember, the number of words is not a criterion for evaluating page quality, at least not for Google.
Rephrase the content
Rephrasing the content can be useful if done in a way that adds more value, such as summarizing, explaining, or adapting it.
Improve the content language
Improving the content language means proofreading it for grammatical and spelling errors as much as possible because the clearer the text, the more useful it is, and the higher its value.
Improve the page formatting
Improving page formatting involves using punctuation wisely, colors, lists, and everything that falls under page formatting. The better formatted a page is, the more valuable it becomes.
Clarify the main content
Add more value to the content by clarifying it further with additional information, examples, images, videos, infographics, and anything that helps the reader understand the page content better.
Improve internal linking
Why can internal links help increase a page’s value? The simple answer is they help people access other relevant content, aiding their understanding of the page.
Follow best SEO practices
In general, best SEO practices (like those found in Google’s SEO guide) help webmasters and content creators create high-quality, valuable content.
Conclusion
These were some practices that can add value to a page with a useful purpose by helping it achieve that purpose more effectively and thoroughly.
There are, of course, many other practices that can increase a page's value, such as adding sources where expected, like in pages dealing with finance, health, or citations. So think about what could help the reader understand and enjoy the content better based on the type of content you provide.
I know that the concept of value is long and complex, and I have tried to explain it as concisely and understandably as possible.
